Black Com Insights: German Rap Meets Branding – The Success Story of Our Campaign for MBG GROUP
In today’s dynamic marketing world, addressing the right audience, especially the younger segment, plays a crucial role. For the MBG GROUP, we at Black Com launched a campaign that sticks in the memory. By combining powerful German rap branding with cooperative content marketing, we achieved impressive results.
Background of the Campaign
The MBG GROUP, already a well-known company, was looking for new, fresh ways to solidify and expand their brand in the market. Together, we realized that the popularity and influence of German rap on the younger generation offered untapped potential.
German Rap & Co-Content
German Rap Branding:
We closely linked the image of the MBG GROUP with some of the biggest names in German rap, including Nico Santos, Kollegah, Olexesh, Jamule, Pietro Lombardi, Xatar, SSIO, and many others. This branding gave the brand a modern, relevant look and appealed to a wide audience.
Cooperative Content on Artist Channels:
Instead of relying solely on traditional advertising channels, we worked closely with the artists to create original, engaging content and distribute it on their own channels. This not only provided authenticity but also leveraged the already established fan base of the artists.
Results that Speak for Themselves
The campaign was a resounding success. The MBG GROUP’s fiscal year closed with profits in the high eight figures. Even more impressive: CEO Andreas W. Herb confirmed a sales increase of more than 30,000,000 € generated by our measures.
The successful cooperation between Black Com and the MBG GROUP vividly demonstrates how important it is to always stay on the cutting edge and use innovative marketing approaches. In a world where traditional advertising is losing relevance, such creative approaches prove their value. At Black Com, we are proud to accompany our clients on their path to success and look forward to further innovative campaigns in the future.